How do you explain something scientifically complex in a way that everyone can understand it? How do you represent a company built on the foundations of technical excellence and proven results visually without doing the same old thing? These are the challenges faced by companies who’s core product is technically complex but who also want to stand out from their competitors.
For Shear Fluids Ltd., this meant distilling their value add while maintaining a respect for the technical knowledge that they put into every part of their work. We started with a logo and embodied this crossroads between technical specialization and badass knowhow into their business cards, website, and beyond.