December 6, 2018
3 Reasons Why Motion Graphics Need to be Part of Your Marketing Strategy in 2019
You might not have heard of motion graphics before, but you definitely have seen them. These animated shorts are everywhere and they can be anything from making a static image twitch and glitch, to recomposing a complex graphic from moving parts. They’re easy to slot into a filmed video as your opening or ending credits, make for great unexpected surprised, and most importantly, they are your secret weapon for creating a winning marketing strategy.
With 2019 just a few weeks away, it’s time to think about how you’re going to upgrade your plans and revise your strategies, and motion graphics absolutely has to be included in your new plans. Here are three reasons why you need to make the switch in 2019.
Everyone is Doing It, Including Your Competitors
Let’s talk about the elephant in the room: everyone and their 7-year-old toy reviewer is making videos. Sure, we won’t be passing out Oscars to every online video on YouTube, but let’s get real for a moment. According to Forbes, 80% of all internet traffic is expected to be video in 2019. This means having a video as part of your marketing plan is a must.
Still don’t believe us? Here are a few more facts according to Forbes.
- 90% of buyers claim a video helps them make a purchase decision
- 64% of buyers are more likely to buy a product online after watching a video on it
- 1/3 of the time that people spend online is watching videos
Having video as part of your marketing strategy is no longer something that’s nice to have: it’s what your customers expect you to have. If that’s something they’re looking for and you’re not delivering, you can bet that your competitors are more than up to the challenge. For businesses who want to deliver more than what their customers expect and really win the marketplace, it’s important that your videos stand out, something that’s achievable with custom motion graphics to truly make a memorable statement (more on that later!).
Explain Complex Ideas In Less than 15 Seconds
Have you ever tried to explain what it is you do to your family and friends? The conversation usually goes like this: you tell them in great detail what it is you do, how it benefits your customers, and what you really get jazzed about doing every day. They nod, they smile, and it usually ends with something like this:
“Let me get this straight, you’re like the Uber of Supply Chain Management?”
“Oh, I get it! You’re like Skip the Dishes, but for apps!”
“Wait, what? You’re basically a low-rent version of Pason?”
Poof. Your hard work explaining the ins and outs of your business have been summed up in a comparison that doesn’t even really make sense. Now imagine instead of explaining that to your friends and family, you’re explaining it to a potential client. How do you think that conversation will go?
Pitching what you do and how you benefit your clients is hard, but it doesn’t have to be impossible. With the right motion graphic, you could have an explainer video that walks potentials through your business and its value add in a way that is clear, concise, and memorable.
Make Memories, 5 Seconds at a Time
Not too long ago, television ads dominated the way people learnt about products. These ads would feature catchy jingles and tag-lines that embodied the attitudes and values of the business. These days, video services have replaced television, and as many as 80% of viewers on YouTube skip ads as soon as they are able. Though how we consume video has changed, we are still making ads for an era where consumers were forced to sit through a series of 30 second videos before getting at the content they really wanted.
So then how do you make something memorable in only 5 seconds? There are only so many words you can say, only so much of a catchy song you can play, only so much of an actor you can stand. This is where motion graphics really shine and can elevate your marketing above what your competitors are doing. Think of them as your new jingle or tagline, an animated signature that’s always there and sets the expectation of what your customers are about to see and will spark the curiosity of your viewer.
Be sure to incorporate motion graphics in your 2019 plans! Need some guidance? Let’s have a chat before you dive in and do it yourself. With over 20 years of combined marketing, design, and production experience, we can get your plans in order. Contact us today for more helpful advice on how you can make the most of 2019!